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Wheels for Wishes (Make-A-Wish MN)
B2C site on vehicle donations for the Make-A-Wish Foundation of MN
Client Needs: Increase traffic, increase conversion rate, lower PCC advertising costs, new website, call tracking
Services Provided: design and coding of new site, search engine optimization, Google AdWords ad management, Google Analytics configuration and interpretation, implementation of call tracking software to track phone leads
Measurable Results: 36.57% in website conversion rate upon completion of a new site design, 82.51% reduction in Google AdWords conversion costs within 30 days, 85.48% increase in AdWords conversion rate within 30 days, 64.18% increase in organic traffic witin 120 days, implementation of call tracking software that allows client to track phone leads from both online and print advertising |
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King Richard's Faire
B2C site for a Renaissance Festival in Carver, MA
Client Needs: Increase traffic, increase conversion rate, website marketing strategy development, Google Analytics implemenation, configuration and interpretation
Services Provided: development of marketing strategy that included social media marketing, website updates, Google Analytics configuration and interpretation, implementation of e-mail marketing strategy and contact management software
Measurable Results: under development |
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Joel Heiligman Law
B2C site for legal services
Client Needs: Increase traffic, increase conversion rate, website marketing strategy analysis and modification
Services Provided: market research, competitive analysis, marketing strategy modification, implementation of call tracking software to track leads
Measurable Results: under development - have identified and eliminated under performing marketing channels |
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BusinessCard2
Social marketing site for business professionals - IdentifyBroadcasting™
Client Needs: Marketing consulting
Measurable Results: Page 1 ranking on Google for all participating professionals
“Teri Ross is one of the most knowledgeable web marketers I've ever met. Teri has performed detailed SEO and paid placement research on behalf of our business. I can not speak highly enough of Teri's abilities to connect the dots and pull together web strategy and execution into actionable data that helps move the needle (and drive traffic). Our system, on average, ranks our clients within the Top 5 results in Google. Although she would never do so herself, I will gladly raise Teri's hand as the woman who helped us achieve this technical milestone."
-Lief Larson, President |
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Imagine That Kitchens + Baths
B2C site selling kitchen and bath design and project management services
Client Needs: Website design, website construction, search engine optimization, website marketing strategy development
Services Provided: design and coding of new site, search engine optimization, Google Analytics installation, configuration and interpretation
Measurable Results: Still Under Construction |
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Bernard Madoff Victim Support Group
Networking Site for Victims of the Bernard Madoff Ponzi Fraud Scheme
A public service site.
Measurable Results: A Google Page Rank of 5 within 10 weeks of site launch as a result of SEO initiatives |
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Lice Ice - Natural Head Lice Treatment
B2C site selling natural head lice treatment
Client Needs: new website design, increase website visibility and customer conversion, website programming, search engine optimization
Services Provided: design and coding of new site, search engine optimization, Google AdWords ad management, Google Analytics implementation, configuration and interpretation, development of Facebook marketing campaign
Measurable Results: New site resulted in a 242% increase in organic traffic for targeted phrases within 4 weeks of launch, 87.49% increase in pages per visit, 135% increase in average time on site, 86.42% reduction in bounce rate. Online sales have remained constant, while retail store sales have picked up significantly (prospects need this product immediately). |
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Schuler Shoes
B2C e-commerce site offering comfortable shoes for hard to fit feet
Client Needs: Increased traffic, higher conversion rate
Services Provided: online marketing strategy development, search engine optimization, pay-per-click ad management, web analytics programming and analysis
Measurable Results: 128% increase in organic search engine traffic from non-brand search terms within 7 weeks |
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AZ Trucks
B2C e-commerce site offering truck accessories
Client Needs: Increased traffic, higher conversion rate
Services Provided: online marketing strategy development, pay-per-click ad management (Google and Yahoo), search engine optimization, web analytics programming and analysis
Measurable Results: Doubling of PPC conversion rate in less than 4 weeks, 25% increase in organic traffic in 8 weeks, 749 keyword phrases ranked within the top 20 on Google
“Within 10 weeks of hiring Imagine That to manage our PPC campaigns, our PPC revenue increased 8.6%, the conversion rate rose 158% and the per visit value increased 142% - all with a 50% reduction in ad spend. The business intelligence provided through their review of our web analytics was of even greater value – allowing us to identify many opportunities we had overlooked. Bottom line, hiring Imagine That has proven to be the best marketing investment we have made in years.”
- Henry Perlmutter , President, AZ Trucks |
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Benchmark Imaging & Display
B2B site offering large format printing services to produce signs, banners and trade show displays
Client Needs: Increased traffic, higher conversion rate
Services Provided: keyword analysis, competitive intelligence, online marketing strategy development, search engine optimization, Google AdWords ad management, Google Analytics set-up, programming and analysis
Measurable Results: 380% increase in organic search engine traffic within 3 weeks of new search engine optimized website. |
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Season Dreams
B2C e-commerce site offering seasonal home and garden decor
Client Needs: Marketing strategy and execution towards the goal of driving targeted traffic
Services Provided: online marketing strategy development, keyword analysis, project management
Measurable Results: Tripled revenue for Q4 while cutting PPC budget in half |
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Ralph Rosenberg Court Reporters, Inc.
B2B site offering court reporting services for the Hawaiian Islands
Client Needs: Increase website traffic and conversion rate, website hosting
Services Provided: website design, development and hosting, competitive research and analysis, keyword analysis, search engine optimization, Google AdWords ad management, copywriting, Google Analytics set-up, programming and analysis
Measurable Results: 325% increase in traffic within 8 weeks of site re-launch, 550% increase in website customer acquisition
"Our sincere appreciation to the Imagine That Internet Marketing Team. As a result of your efforts, we are very very busy - and have been sice you completed your magic on the website. It's so much fun. Thanks again for always helping us to even be better than we ever expected to be."
-Ralph Rosenberg, Pres. |
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FACADES Custom Murals
B2C e-commerce site offering custom printed large format fabric murals, wallpaper and window cling
Client Needs: New website design, development and marketing for an online start-up, website hosting
Services Provided: Marketing strategy, website design, development and hosting, competitive research and analysis, keyword analysis, search engine optimization, copywriting, public relations, pay-per-click advertising management, e-mail marketing, forum marketing, inbound link development, website analytics, affiliate marketing, project management
Measurable Results: Successful business launch, product featured on Extreme Makeover Home Edition, top search engine placement for targeted keywords, excellent search engine referral traffic
"We couldn't be happier with the website marketing services we received from Imagine That. They delivered measurable results in a relatively short time frame and were right on budget. Thank you!"
-Lynn Krinsky, President |
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Geek Cruises - Educational Travel at Sea
B2C site offering educational cruises covering an expanded range of topics
Client Needs: Better targeting of website traffic that converts to buyers
Services Provided: keyword analysis, competitive analysis
Measurable Results:
"GeekCruises.com hired Imagine That to perform a keyword analysis for our diverse products and website. The personal attention and service we received was absolutely OUTSTANDING. I can't imagine better. And the data provided was equally remarkable. Again, I can't imagine better.
Since receiving their keyword analysis report, we've been intelligently (and inexpensively) buying keywords at yahoo.com. Our Yahoo traffic, since engaging Imagine That!, has gone from "not measurable" to being a top referring site."
-Captain Neil Bauman. CEO |
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Bella Materna - Luxurious Nursing Bras and Maternity Lingerie
B2C e-commerce site
Client Needs: Better targeting of website traffic that converts to buyers
Services Provided: marketing strategy, keyword analysis, competitive analysis, Google AdWords advertising management, website analytics
Measurable Results: 5x increase in Google PPC clickthrough rate (CTR), identification of KPIs, implementation of web analytics with which to track all referral and conversion sources, allowing the client to more effectively invest their marketing dollars. |
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First2Print Large Format Textile Printing Services
B2B fabric printing service to the apparel and textile trades.
Client Needs: Increase website traffic and conversion rate
Services Provided: marketing strategy, keyword analysis, competitive analysis, search engine optimization, Google Analytics set-up, programming and analysis, paid inclusion advertising management, partner negotiation
Measurable Results: 575% increase in organic search engine traffic within 12 weeks of site re-launch, 312% increase in website customer acquisition |
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techexchange.com
(originally developed and owned by Imagine That - site design has been revised since acquisition by TC2)
B2B Trade Publication dedicated to technology for the apparel and textile trades.
Measurable Results: Highest Google Page Rank of any trade publication in the industry
"“With the acquisition of techexchange.com from Imagine That!, [TC]” is enjoying benefits that are far beyond what we expected. Teri Ross, the originator of techexchange.com, brings a broad range of knowledge and experience in business design, business development, marketing, and brand building – along with an in depth knowledge of industry technologies and practices. We are delighted with the fresh approach that Teri and her team members bring to our efforts in fine tuning a well recognized brand, and in assisting our staff with the integration of techexchange.com into the [TC]” identity. I would strongly advise any company with needs in business development and marketing to bring Imagine That! into the internal efforts and in so doing, reap the benefits of these highly skilled professionals.”
-Jud Early, Vice President, [TC]2 |
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TC2
B2B Not-for-Profit assisting companies in the apparel and soft goods industries to improve their supply chain
Client Needs: Increase website visibility, expand customer and membership base
Services Provided: marketing strategy, website design, website development, copywriting, Google Analytics set-up, programming and analysis, paid inclusion advertising management, inbound link development
Measurable Results: 418% increase in site visitors, 3 pt gain in Google Page Rank |
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Gehrman Animal Hospital
B2C Veterinary Clinic Site
Client Needs: Website design, development and hosting, online support for client access to records, client communications
Services Provided: Website design and development, website analytics, inbound link development, integration of back-end client record system. e-mail marketing
Measurable Results: Improved communication with clients, reduction in postage and shipping costs, growth in customer acquisition rate |
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Nextra
B2B Site targeting the good service industry
Client Needs: Website design, development and hosting,
Services Provided: Website design and development, website analytics, inbound link development, e-mail marketing
Measurable Results: company was sold shortly after launch |
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Eyeexcel - Discount Contact Lenses
B2C Site selling discount contact lenses
Client Needs: Increase website visibility, increase customer acquisition, reduce pay-per-click advertising costs
Services Provided: keyword analysis, competitive analysis, pay-per-click analysis
Measurable Results: discovery of new niche marketing opportunities, elimination of poorly performing PPC ad campaigns, modification of PPC purchases, 60% reduction in PPC advertising costs with no reduction in sales |
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Minnesota Veterinary Medical Association
B2B & B2C site serving Minnesota Veterinarians and animal owners
Client Needs: Website design, development and hosting
Services Provided: Website design, development and hosting
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Plowshare Group - Marketing Communications for Nonprofits
B2B ad agency site serving non-profit organizations
Client Needs: Search engine optimization services to support in-house development of their new website
Services Provided: keyword analysis, competitive intelligence, search engine optimization
Measurable Results: top search engine rankings for the targeted keyword phrases |
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Luggage For Me
B2C e-commerce site selling discount luggage
Client Needs: increase website visibility and customer conversion
Services Provided: marketing strategy, keyword analysis, competitive intelligence, search engine optimization, copywriting, website analytics
Measurable Results: 652% increase in visitor traffic in 3 months (search engine optimization of repair section) |
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Blaze Makoid - New York Architect
B2C site for an architect catering to high-end custom home builders
Client Needs: increase website visibility and customer conversion with a focus on local search engine marketing, website hosting
Services Provided: keyword analysis, competitive intelligence, search engine optimization, Google Analytics set-up, programming and analysis, inbound link development, e-mail marketing
“Imagine That did exactly what they said they would…namely, increase our firm’s search engine visibility. Probably the best marketing dollars I’ve spent in a long time. Their team was great in analyzing our unique market condition, customizing a program for our firm and walking us through the process step by step…not only what they were about to do, but then, using real-time analytics, keeping me up to date as to what viewers were responding to, and just as importantly, not responding to with our website.”
-Blaze Makoid, Architect |
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Brochins Judaica
B2C e-commerce site selling Judaica
Client Needs: increase website visibility and customer conversion
Services Provided: marketing strategy, keyword analysis, competitive intelligence, website design and architecture, search engine optimization, Google Analytics set-up, programming and analysis, inbound link development, copywriting, e-mail marketing, public relations, paid inclusion advertising management
Measurable Results: 612% increase in 4th quarter sales over previous year |
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Graybow Communications
B2B and B2C audiovisual company
Client Needs: increase website visibility, customer conversion, audience targeting
Services Provided: keyword analysis, competitive intelligence, market research
Measurable Results: Discovery of several niche marketing opportunities which the company has pursued offline |
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Stuart Dansinger - Minneapolis Psychologist
B2C site
Client Needs: website design and development, website hosting, marketing strategy and execution
Services Provided: website design, development and hosting, competitive intelligence, search engine optimization, website analytics implementation and analysis
Measurable Results: 58% of new customers coming from the website within 3 months of launch |
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The Ballastone Inn - Savannah GA Bed and Breakfast
B2C site selling their luxurious and romantic bed and breakfast in Savannah, GA
Client Needs: increase website visibility and customer conversion
Services Provided: search engine optimization, inbound link development and management, competitive intelligence, Google AdWords ad management, Google Analytics set-up, programming and analysis
Measurable Results: Google rank of #2 and #4 for top targeted keyword phrases (in a very competitive market). 19.8% increase in direct traffic that allowed client to substantially reduce paid advertising costs. |
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Free Spirit Publishing
B2C site selling social and emotional learning books for kids and teens
Client Needs: increase website visibility and customer conversion
Services Provided: marketing strategy development, identification of KPIs, search engine optimization, inbound link development and management, competitive intelligence, Google AdWords campaign development, Google Analytics implementation, configuration and interpretation |
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Tukatech
B2B software and services for apparel manufacturing
Client Needs: Increased traffic, lower bounce rate, global presence, integration of offline and online marketing initiatives, better ROI for Internet marketing initiatives
Services Provided: market research and analysis, keyword analysis, website engineering, search engine optimization, web analytics, marketing strategy development |
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St. Louis Park High School Class of '71
Social Networking Site
Needs: Ning website design and development of a viral social site for networking and communications
Services Provided: Site design, implementation, content development
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L A Rockler Fur Co
B2B wholesale furrier
Client Needs: website hosting |
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