Most Internet marketing revolves around a strategy of driving targeted prospects to a website where visitors can perform objectives such as view product information, request a quote, download a whitepaper, contact you, purchase a product, or a host of other options. To be effective, these objectives must be monitored and measured with the use of web analytics in order to achieve maximum results.
The 5 Key Components to An Effective Internet Marketing Strategy
Defined short-term and long-term objectives
Defined Key Performance Indicators (KPIs) against which to measure incremental results
Effective deployment of multiple integrated marketing strategies
Paid inclusion advertising on industry specific sites
Keyword rich URL marketing
Podcasts
Vodcasts
E-mail marketing
Affiliate marketing
e-bay
Inbound / reciprocal link development
Partner negotiation
Product data feeds (RSS and XML)
Integration of multiple marketing channels
The strategies we recommend for our clients are as varied as their businesses. Our process begins with a detailed needs analysis conducted at the beginning of our engagement. This analysis will identify objectives, from which we will establish Key Performance Indicators (KPIs) and develop a marketing strategy designed to meet these objectives.
Our approach focuses on "convergence marketing"- the concept that all marketing activities converge at a company’s website and that website analytics hold the key to marketing efficiency. By unlocking the secrets buried in online data, marketing and sales results can be dramatically improved.
